All entries tagged: book publishing

Publishing a magazine in 31.5 hours

Derek Powazek — one of the earliest thinkers about building community around websites — has written a post about the day-and-a-half turnaround time he had to produce a one-off magazine called Strange Light.

The magazine’s subject is that amazing and gorgeous duststorm that hit eastern Australia last week. From the idea to the final product — which featured 54 photos of the storm, each use with the permission of its photographer — took less than two days.

News organizations have, over the years, gotten pretty good at quick-turnaround books; I’m thinking of the sort of thing that papers put out when the local team wins a Super Bowl. But those still require a lot of advance planning and the work of a lot of staffers. Derek’s post is a reminder that, with today’s digital production tools and advances in small-batch printing, one person can assemble a high-quality print product in hours.

Derek produced Strange Light using MagCloud, an HP project he’s been involved in. I’ve written before about how Time Inc. is experimenting with customized single-copy magazine runs. At the book level, I’ve used Lulu to print two different paperback books — each with a print run of one — and I’ve been happy with the final product. Whatever the vendor, small-batch niche publishing doesn’t have to be solely an online affair; it can live on paper too.

Kenneth Crews on copyright and openness

Kenneth Crews, director of the Copyright Advisory Office at Columbia, gave a talk here at Harvard yesterday about issues of copyright, publishing contracts, and open access. He looks at these issues from the perspective of the academic world, where openness in scholarship is getting lots of momentum (including from my employer). But a lot of the same issues apply to journalists who own copyrights, do work for hire, or get entangled in less-than-reasonable contracts. What’s the best path — openness, control, or something in between?

If you want the quick version of his talk, read David Weinberger’s liveblog of it. The full hour-long video is also available, as are Crews’ presentation slides.

 

Jeff Jarvis, talking for 23 minutes: $10. Jeff writing 70,000 words: $13.

By Joshua Benton

Jeff Jarvis’ new book, What Would Google Do? is available in three formats: hardcover ($13.39 via third-party on Amazon), a Kindle edition ($14.84), and — and here’s the new bit — a 23-minute video. It’s Jeff talking at the camera, apparently unscripted, summing up the messages of his book.

In other words, it’s like a long book trailer — except it costs $9.99! And instead of being an ad for the main attraction, the book itself, it’s a vendable good on its own.

On one hand, this seems silly. It seems wrong, somehow, that HarperCollins will easily clear more per sale for this short, minimally produced digital video than it will for the printed book, which required the labor of many and the fixed costs of printing, distributing, and retailing.

On the other hand, though, for this kind of book — one aimed at the stereotypical Busy Business Executive — I can imagine that a sitcom-length video of Jeff talking to a camera is actually a better value proposition for some readers than hours spent reading the physical book. It’s the CliffsNotes version. And people were willing to pay for CliffsNotes, back in the day.

One of the big lessons of the new economy is that different people are willing to pay different amounts for fundamentally the same good — and that, to thrive, you have to have an array of product offerings available for them to pay what they feel comfortable paying.

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