This Week in Review: Google’s Buzz buzz, Demand Media’s plans, and turning relationships into revenue

Google Buzzes social media: For the second week in a row, the biggest story at the intersection of journalism and new media is an innovation by Google: This week, the talk was about Google Buzz, a real-time program for sharing status updates, links and media through Gmail’s platform. You can find helpful summaries of how Buzz works at The Official Google Blog, O’Reilly Answers, Mashable and Search Engine Land. A theme that’s clear especially from the Google blog and Search Engine Land: Google sees Buzz as a big part of its effort to organize the “torrent” that is the web’s social information with the help of the same algorithms that gave Google its search primacy.

The most important stuff first: As for Buzz’s implications for journalism, the two best quick guides are by Will Sullivan at Poynter and Google-watcher Jeff Jarvis at BuzzMachine. Jarvis sees Buzz as a major step toward the “hyperpersonal news stream” that Google’s been visualizing and magnifies the value of voice and local news. Sullivan focuses largely on Buzz’s impact on adding the element of location to news and advertising. (The local media site Lost Remote touches on this, too.) By the way, I’m with Sullivan on this — I think Buzz’s greatest impact on journalism may be as an incremental step in the development of mobile news, a sort of early bud in the ecosystem location-based news. Keep reading »